Life Sciences

The evolving dynamics of relationship building with Life Science stakeholders and decision makers is made more challenging by the increased complexity of healthcare ecosystems. The focus on AI and OmniChannel leave KAM teams searching for specialized solutions tailored to their account environments.

Life Sciences today...

50%

faster growth fueled by strategic KAM programs in Life Sciences with boosts to launch performance and market share

400

new product launches expected in the next 5 years in the Life Sciences industry

61%

of Life Sciences companies already have or are planning to launch a formalized KAM program in the next year

What commercial account teams in Life Sciences need to know...

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Slow, unpredictable uptake of new products?

Are your go-to-market strategies stuck on “One Big Thing” being applied globally? Are you equipping your organization to generate deep understanding of the healthcare ecosystem and ensure innovative, locally relevant, approaches?

Marketing not keeping pace?

Are your brand teams still narrowly focused on promoting products to physicians for an unmet patient need? Is the gap widening between more strategic customer conversations and what your marketing team can support?
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UNDERSTANDING-PHARMA-CUSTOMER-ECOSYSTEMS

Navigating the complexity of the healthcare market

With all the M&A activity in recent years, the lines have blurred between payers and providers with new types of stakeholders emerging all the time. More layers and more complexity lead to an intensifying need to navigate the ecosystem of connected entities. Pharma organizations need to future-proof their commercial strategies with a deeper understanding of “who’s influencing who” and how the flow of drug spend and risk is affected at the local, regional and national levels

life sciences industry

Ready to boost KAM team performance in Life Sciences?

The path to building competitively differentiated value with Life Sciences account stakeholders is unfolding.

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Feel free to reach out and we’ll look forward to connecting!

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DOWNLOAD the eBook: 3 Insights in Life Sciences that Cannot Be Ignored

Slow, unpredictable uptake of new products? Are you equipping your organization to generate a deep understanding of the healthcare ecosystem and ensure innovative, locally relevant, approaches? Download to learn more!