Manufacturing

The level of complexity in the customer environments for manufacturing teams calling into them, has never been higher. The ability of commercial account teams to manage that complexity is what propels some companies past their competitors.

Manufacturing today...

60%

of the revenue of manufacturing companies will be generated by services in the next five to ten years

32%

of companies say they know enough to build and communicate the messages of value for strategic accounts

67%

more is spent by existing key customers in manufacturing than new ones

What commercial account teams in Manufacturing need to know...

Manufacuring Complexity

"Ask any manufacturer what they think about manufacturing sales. They'll reply to your question with one word: complex."

Source: G2

Evolving customer requirements, the increase in the number of suppliers who can compete globally and product commoditization are just a few of the pressure points manufacturing sales teams are experiencing.

The customer value Tug-of-War for medical device manufacturers...

Creating competitively differentiated solution value for both clinical and administrative decision makers means aligning with competing sets of interests. Bridging this gap is essential for MedTech manufacturers and their account teams. But what is the best way to accomplish this?

Target concept

Is identifying high-probability accounts getting more challenging for manufacturers?

An over-reliance on data can sometimes lead to poor choices on which accounts and opportunity paths to spend time with. There are other factors beyond the direction offered by data and analytics to consider.

Ready to boost KAM team performance in High Tech?

The path to building competitively differentiated value with high tech account stakeholders is unfolding.

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DOWNLOAD the eBook: 3 Insights in Manufacturing Selling that Cannot Be Ignored

Are OmniChannel options slowing down the sales cycle? Is there a race to the bottom in pricing wars? Has the criteria for opportunity priorization changed? Download to learn more!