High Tech

The pressure to build competitively differentiated value with High Tech customer stakeholders has never been higher. AI and a common, unified account approach are increasingly critical parts of the path forward.

High Tech today...

79%

of high tech executives believe the level of change will increase more in 2025 compared to previous years

32%

of companies say they know enough to build and communicate the messages of value for strategic accounts

80%

of high tech companies say the emergence of gen AI is inspiring their vision or long-term strategy

What commercial account teams in high tech need to know...

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Do OmniChannel strategies speed up or slow down the sales cycle in HighTech?

It depends. Self-directed sales processes through multiple channels work well for low complexity, transactional buying. When it comes to strategic account management however, OmniChannel can often lead to additional time and steps as decision makers attempt to go deeper into the opportunity cycle before engaging live.

Low cost competitors creating a “race to the bottom?”

The entry of low-cost suppliers is causing consternation among the more established high tech firms and it’s starting to intensify. What can high tech commercial teams do?

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High-probability

Getting High-Tech commercial teams on the right opportunity paths.

In today’s high tech ecosystems, there’s another point of rationale for picking high probability opportunities that has emerged: Expanding the range of services through innovation and more personalized sales cycles is quickly becoming a key focus of newly formed account relationships and a consideration when figuring out which strategic customers are ready to engage.

Ready to boost KAM team performance in High Tech?

The path to building competitively differentiated value with high tech account stakeholders is unfolding.

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DOWNLOAD the eBook: 3 Insights in High Tech Selling that Cannot Be Ignored

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Are OmniChannel options slowing down the sales cycle? Is there a race to the bottom in pricing wars? Has the criteria for opportunity priorization changed? Download to learn more!