Welcome to Align4

Industry-specific, AI-driven Capability Building for Your Key Account Teams

The 4 Zones™ of Customer Engagement. Simple. Relatable. Proven.

Why leading companies choose The 4 Zones™ of Customer Engagement for their KAM teams...

Since 2003, leading global companies have put their trust in The 4 Zones™ of Customer Engagement to elevate the skills and competencies of their customer-facing teams.

Pre-tailored by industry

No more generic account management training courses that leave the recipient wondering what applies

Global experience

Since 2003, we've been raising the account selling competencies of teams in 35+ countries

Simple, repeatable, proven.

The 4 Zones™ is a framework of industry-specific best practices for account teams to create stronger customer stakeholder alignment

Flexible delivery options

From live workshops to blended virtual sessions and engaging eLearning, we're flexible!

Boost Your Account Strategies with The 4 Zones™ - Get Started Now!

Get everyone on the same page with a unified, consistent, repeatable approach towards account management.

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Industries Served
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Our programs

4 Zones™ programs

Tailored by industry for field sales/account teams, our 4 Zones programs cover all the major categories of customer engagement competencies…

Topic We Cover

industries the 4 Zones™ of Customer Engagement training is available in:

Who we are

Redefining Sales and Account Management Excellence

Since 2003, companies in multiple industries have relied on The 4 Zones™ of customer engagement flexible workflow to transition their field teams from tactical selling to strategic account management.  

The 4 Zones™ is a simple, repeatable and common language of account selling best practices.

CDeren
22+
Years of Experience

Free Resources

Check out our free resources section for the latest thought leadership on all things key account management! eBooks, InfoGraphics, White Papers and Podcasts are all available.

ebook align4

Book a Free Consultation

We’re here to help! Book time in the calendar below if you’re ready to take a closer look at The 4 Zones™

WhY Choose Us?

Discover the Benefits of The 4 Zones™ Approach

Few organizations have as much experience tailoring account management learning & development for multiple industries as Align4 does.

Podcasts

Insightful Podcasts

The value messaging "Mix" and how to get it right
KAM capabilities
Three ways to boost KAM capabilities and performance
strategic plan for companies
SAMA Podcast: Global SAM Execution
Common Questions

Most Popular Questions

The 4 Zones™ of Customer Engagement is a framework of repeatable, globally proven best practices for KAM teams to use to create stronger alignment with account stakeholders. It provides both individual KAMs and KAM organizations ways to manage a larger number of well-qualified opportunities and stand out from the competition.

Key Account Managers, KAM Leadership, Marketing, Finance, Sales Operations and any other functions that impact a company's ability to create alignment and value with account stakeholders.

Most account management training programs are not tailored for specific industries and focus mostly on a check list of "what to do" items. The 4 Zones™ is highly relevant to each vertical industry and includes the "WHAT", "WHEN" and "HOW" of KAM selling as well as the coaching and tools to make it stick.

The best way to start is to have an initial conversation so we can hear the specifics of what you're trying to build with your account-facing teams. Is it insights, process, skills, competencies or all of the above? Once we understand the big picture, we can help you validate the best L & D plan for your account managers, leadership and other customer-facing roles.

Our "Resources" section http://www.align4.com/resources contains the latest thinking on helping teams excel at key account management. Listen to the latest podcast or download eBooks, white papers and infographics.

Get In touch

Get In Touch & Let Us Know How We Can Help

Feel free to reach out and we’ll look forward to connecting!

Head Office

62 Block D, Hanover Dock, Dublin, Ireland D02 XH51

Email Support

info@clarityes1.com

Let's Talk

Phone : +1 (617) 416-0172

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Don't hesitate to contact us for more information.